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Soft collection
Soft, organic cotton.
Made to look after you.
organic cotton, for heavy flow
The original brief – re-imagined
It has never been softer and better to say goodbye to pads and tampons.
We have reinvented an absolute bestseller, our very first, design-protected period underwear, sold in more than 20,000 units.
🪶 Same high-waisted fit - now with a soft waistband
🪶 Same curved seams - now in pure organic cotton
🪶 NOW for heavy flow, not just moderate
The same "hug on the stomach" feeling that you have loved it for - ready for a new generation - even with a matching wireless bra, so you don't have to compromise. Not even when you're on your period.
Period Flow Brief is in 1 out of 4 orders
You bleed 1/4 of the time – almost half your life. You deserve to feel free – are you ready for a better solution?
Need help?
Frequently Asked Questions
Fit & style
We have period underwear, which suit different bodies - regardless of whether you are into low rise, mid rise or high rise fit.
Period flow Letter and Period flow Shorts both have a high waist, which is loved by many for the feeling of a hug around the stomach.
Period flow Cheeky has a more sporty look but with a wide and soft elastic at the waist - it is mid-rise.
Then we have too the classic low-cut fit, which is a super nice, basic period underwear if discretion under the trouser leg is *your thing*.
Under each product you will find a size guide. Here, we have included the specific product's measurements in a table, so you can measure and compare with knickers you have in your drawer at home.
We prioritize using organic cotton in many styles, as your abdomen can breathe in it. But the challenge with cotton can be that it lends itself to use.
If you are between two sizes, we would usually recommend taking the smaller size.
When you get the panties home, try them on outside on your own panties first. It is important that they fit snugly, as they will give in a little with use - just like jeans.
Durability & washing
The life expectancy for socks and underwear in general is approx. 3 years. These are clothing items that are worn and used every day.
Since we do not add chemical treatment to the bond, no function is lost.
If you take good care of your panties, wash them according to instructions, then the quality is yours period underwear from us so good that you can easily use them for 3 years and even longer.
Here you will find our guide to how to take the best care of yours period underwear.
It depends on you flow and your cycle day - as well as the absorbency of the panty.
But to change period underwear at least morning and evening is good hygiene - think of your absorbent underwear just like pads and tampons. It has to be changed every now and then.
But unlike, for example, tampons, you are not at risk of Toxic Shock Syndrome, then period underwear is a non-invasive menstrual product.
Soft Collection – period underwear in organic cotton
Soft Collection is our softest collection of period underwear in organic cotton – developed for you who want maximum comfort throughout your entire life period. The soft outer material feels comfortable against the skin, while the breathable cotton provides a light and natural feel that makes the briefs comfortable to wear from morning to night.
Our organic period underwear is designed to follow the body's movements without tightening or bothering. Therefore, they are just as suitable for a long working day or school day as for relaxing at home. Many find that they feel like ordinary underwear - just with the extra security that comes with effective menstrual protection.
More breathable absorbent layers
The Soft Collection is developed with our new, more breathable absorbent technology, which combines high comfort with effective protection during menstruation. The improved absorbent layers help absorb menstrual blood and provide a dry and comfortable feeling throughout the day.
The menstrual panties can be used alone or as a supplement to a tampon, menstrual cup or menstrual disc - depending on your bleeding and your preferences. Many also choose to put them on even before the period begins, so that they are prepared when the first signs appear.
As a washable alternative to pads and tampons is period underwear easy to make part of the daily routine. You simply put them on like regular panties and wash them after use.
Why choose period underwear in organic cotton?
Organic cotton is chosen for its soft quality and pleasant comfort. Together with our new absorbent technology, the materials provide a combination of function and comfort, which makes the Soft Collection an obvious choice for those who want menstrual underwear that feels extra soft against the skin.
At the same time, they are washable period underwear a more reusable alternative to disposable products such as pads and tampons. With the right care, they can be used again and again, which makes them a practical solution in everyday life.
Save when building your period wardrobe
Most people enjoy several couples period underwear, so there is always a clean pair ready between washes. That's why we offer a quantity discount when you buy several pairs, so you can easily build a wardrobe that fits your entire cycle.
Find the model that suits you
The Soft Collection will soon consist of several different models, so you can find them period underwear, that best suits your body and your needs. Whether you prefer high waist, low waist, shorts or g-string, you get the same extra soft quality, well-thought-out fit and effective absorbent technology.
Common to the entire collection is a focus on comfort, function and a timeless design. The result is period underwear in organic cotton that has been created to become a natural part of your everyday life - with comfort you almost forget you're wearing.
FAQ
Are period underwear in organic cotton as safe as ordinary ones period underwear?
Yes. Soft Collection combines organic cotton with our absorbent layer, so you get the same protection as in our others period underwear – just with an extra soft and breathable comfort.
Can be used period underwear all day?
It depends on your bleeding and the chosen model. Many use them for an entire work or school day, while others change as needed.
How to wash period underwear in organic cotton?
Rinse them in cold water after use, wash at the recommended temperature, and avoid fabric softener to maintain the absorbent function. Feel free to use our special detergent Bloody Clean to gently wash them clean, remove any odors and extend the life of your period panties.
Is the Soft Collection only for period?
No. Many also use the panties for spotting, beginning period or as extra security together with a tampon, menstrual cup or menstrual disc.
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