Welcome to The Bloody Hustle

I was raised to hide pads up my sleeves. That the *most embarrassing* thing would be to bleed through.

I grew up with advertisements for sanitary napkins where the liquid was never red but just as blue as coolant.

I've learned that my period is not just a natural bodily function, like sweating, running, and breathing, but a phenomenon that is judged, mystified, shamed. In history. In society. Today.

I've learned that my period should be handled in secret, thrown away like trash in a disposable product.

I've learned to hide, maintain the facade, hide under the covers, bite the pain into me, still show up.

My biggest dream is that we put shame aside, forgive ourselves for having felt it, allow ourselves to be curious about ourselves and our bodies, and that we dare to stand firm in ourselves, our whole selves. Even when we bleed.

I would like to share Flow's promise with you:

🩸We will show you the reality you already know.
🩸 We test our panties with real menstrual blood.
🩸 If we show blood, we show you real menstrual blood from real menstruating women.
🩸 We believe that you can do a lot, even when you're menstruating - but you don't have to.
🩸 We want to create an embracing, knowledgeable and inclusive place where we tell things as they are.
🩸 We will try to influence our surroundings to greater understanding and insight through a positive focus on what we want even more.

It's The Bloody Hustle.

We'll do our best for you, because we owe it to you. Menstruating woman to menstruating woman.

No more shame. No more hiding. Much more you. We have your back and support.

Love, Cathrine, founder