Our mission and goals
Flow is more than underwear. It’s a movement, created by and for menstruators. Ourmission is both personal and political – and it starts with you. Here, you can read about what we believe in and what we want to change together.
We are never more than an email away - write to us if you have ideas or suggestions for how we can make it better.
🩸 Our mission #1
We want to change the way the world sees menstruation.
Menstruation isn’t something to hide – it’s something to honour. We want to break the silence, ditch the euphemisms and say goodbye to blue liquids. Instead, we’re creating a new narrative where menstruating bodies are met with respect, dignity and understanding. Flow Intimates is here to start a revolution – and we want you with us.
🩸 Our mission #2
We want to give you beautiful, safe and sustainable alternatives.
You deserve better than worn-out underwear on your period. We design period underwear without PFAS or nanosilver, crafted with technical precision and uncompromising fit – so you can feel confident, free and beautiful. Our products are regularly tested by third parties and developed with care by people who menstruate themselves.
🩸 Our mission #3
We want to bring honesty and transparency to everything we do.
We speak plainly – about both production and menstruation – and we always meet you eye to eye. Our products are made close to home, in Turkey and Portugal, in
factories that share our standards. If you ever want to know more, just ask.
🩸 Our mission #4
We want to build a company that reflects the values we believe in.
We’re female founded and based in Copenhagen. We work actively for diversity at every level – from boardroom to parental leave. We want to build a workplace with
flexibility, care days and paid leave for all genders. At Flow, you can show up as your full self.
🩸 Our mission #5
We want to contribute to a more responsible future.
Period underwear is a reusable alternative in a world drowning in waste. We're working toward BCorp certification and constantly looking for ways to do better – with a deep focus on both climate impact and social responsibility.
🩸 Our mission #6
We want to share knowledge and elevate the conversation.
We believe knowledge is part of the revolution. That’s why we support NGOs like Blossom and donate underwear to educators and social projects. And we create space for learning and dialogue – like our Flow Festival, where experts and activists
bring the menstrual cycle into the spotlight.